{"id":12034,"date":"2026-03-05T11:03:40","date_gmt":"2026-03-05T10:03:40","guid":{"rendered":"https:\/\/es.areas.com\/?p=12034"},"modified":"2026-03-05T11:03:40","modified_gmt":"2026-03-05T10:03:40","slug":"portfolio-cultura-nacional-a-btl","status":"publish","type":"post","link":"https:\/\/es.areas.com\/es\/noticias\/portfolio-cultura-nacional-a-btl\/","title":{"rendered":"A Portfolio \u2013 Made OF Portugal, marca exclusiva dos aeroportos portugueses, leva a cultura nacional \u00e0 BTL, em parceria com a Cuca Roseta"},"content":{"rendered":"<p><strong>Lisboa, 4 de mar\u00e7o de 2026<\/strong><\/p>\n<p>De 25 de fevereiro a 1 de mar\u00e7o, a Portfolio \u2013 Made OF Portugal, marca exclusiva dos aeroportos portugueses, marcou presen\u00e7a na edi\u00e7\u00e3o da BTL de 2026 \u2013 Better Tourism Lisbon Travel Market, refor\u00e7ando o seu posicionamento enquanto conceito de travel retail que representa a identidade cultural portuguesa no seu aeroporto, com o apoio de alguns dos seus parceiros.<\/p>\n<p>Integrada no espa\u00e7o \u201cCuca Roseta no Mundo e o Mundo de Cuca Roseta\u201d, a participa\u00e7\u00e3o da Portfolio destacou a cultura como elemento central da experi\u00eancia portuguesa, atrav\u00e9s de uma curadoria de marcas e produtos que representam Portugal nas \u00e1reas da Cultura, Artesanato, Design, Moda e Sabores.<\/p>\n<p>Sob o mote Made OF Culture, a marca proporcionou aos visitantes um ponto de encontro entre tradi\u00e7\u00e3o e contemporaneidade, aproximando diferentes express\u00f5es da portugalidade num ambiente que celebrou o patrim\u00f3nio material e imaterial do pa\u00eds.<\/p>\n<p>No segundo dia do evento, a embaixadora da marca, Cuca Roseta, protagonizou um concerto exclusivo e intimista, que trouxe ao espa\u00e7o a express\u00e3o mais aut\u00eantica do Fado. Este momento refor\u00e7ou a dimens\u00e3o sensorial da experi\u00eancia Portfolio, aproximando os visitantes da identidade cultural que a marca procura representar e dar a conhecer ao mundo nos aeroportos de Lisboa (LIS), Porto (OPO), Faro (FAO) e Funchal (FNC).<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Durante o evento, a Portfolio reuniu vozes, hist\u00f3rias e parceiros que partilham o mesmo prop\u00f3sito: celebrar a identidade e a autenticidade que distinguem Portugal.<\/strong><\/p>\n<p>A Portfolio \u00e9 um conceito desenvolvido conjuntamente pela Areas, multinacional espanhola l\u00edder em restaura\u00e7\u00e3o no mundo das viagens, e pela ANA \u2013 Aeroportos de Portugal, criado exclusivamente para o contexto aeroportu\u00e1rio. Atualmente presente com seis lojas, a marca afirma-se como uma escala no melhor que Portugal tem para oferecer antes do embarque, promovendo o encontro entre Portugal e o mundo em cada viagem.<\/p>\n<p>Portfolio \u2013 Made OF Portugal \u2013 O lugar onde o mundo se encontra com Portugal.<\/p>\n<p>MADE OF CULTURE X CUCA ROSETA<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lisboa, 4 de mar\u00e7o de 2026 De 25 de fevereiro a 1 de mar\u00e7o, a Portfolio \u2013 Made OF Portugal, marca exclusiva dos aeroportos portugueses, marcou presen\u00e7a na edi\u00e7\u00e3o da BTL de 2026 \u2013 Better To","protected":false},"author":35,"featured_media":12035,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Portfolio \u2013 Made OF Portugal, marca exclusiva dos aeroportos portugueses, leva a cultura nacional \u00e0 BTL, em parceria com a Cuca Roseta - Areas | Spain<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/es.areas.com\/es\/noticias\/portfolio-cultura-nacional-a-btl\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Portfolio \u2013 Made OF Portugal, marca exclusiva dos aeroportos portugueses, leva a cultura nacional \u00e0 BTL, em parceria com a Cuca Roseta - Areas | Spain\" \/>\n<meta property=\"og:description\" content=\"Lisboa, 4 de mar\u00e7o de 2026 De 25 de fevereiro a 1 de mar\u00e7o, a Portfolio \u2013 Made OF Portugal, marca exclusiva dos aeroportos portugueses, marcou presen\u00e7a na edi\u00e7\u00e3o da BTL de 2026 \u2013 Better Tourism Lisbon Travel Market, refor\u00e7ando o seu posicionamento enquanto conceito de travel retail que representa a identidade cultural portuguesa no[...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/es.areas.com\/es\/noticias\/portfolio-cultura-nacional-a-btl\/\" \/>\n<meta property=\"og:site_name\" content=\"Areas | Spain\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-05T10:03:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/es.areas.com\/wp-content\/uploads\/sites\/6\/2026\/03\/25022026-GUI08694.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1365\" \/>\n\t<meta property=\"og:image:height\" content=\"1375\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@areas_ES\" \/>\n<meta name=\"twitter:site\" content=\"@areas_ES\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"rescriche\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/es.areas.com\/es\/#website\",\"url\":\"https:\/\/es.areas.com\/es\/\",\"name\":\"Areas | Spain\",\"description\":\"Just another Sites Areas  site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/es.areas.com\/es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/es.areas.com\/es\/noticias\/portfolio-cultura-nacional-a-btl\/#primaryimage\",\"inLanguage\":\"es\",\"url\":\"https:\/\/es.areas.com\/wp-content\/uploads\/sites\/6\/2026\/03\/25022026-GUI08694.jpg\",\"contentUrl\":\"https:\/\/es.areas.com\/wp-content\/uploads\/sites\/6\/2026\/03\/25022026-GUI08694.jpg\",\"width\":1365,\"height\":1375},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/es.areas.com\/es\/noticias\/portfolio-cultura-nacional-a-btl\/#webpage\",\"url\":\"https:\/\/es.areas.com\/es\/noticias\/portfolio-cultura-nacional-a-btl\/\",\"name\":\"A Portfolio \\u2013 Made OF Portugal, marca exclusiva dos aeroportos portugueses, leva a cultura nacional \\u00e0 BTL, em parceria com a Cuca Roseta - Areas | Spain\",\"isPartOf\":{\"@id\":\"https:\/\/es.areas.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/es.areas.com\/es\/noticias\/portfolio-cultura-nacional-a-btl\/#primaryimage\"},\"datePublished\":\"2026-03-05T10:03:40+00:00\",\"dateModified\":\"2026-03-05T10:03:40+00:00\",\"author\":{\"@id\":\"https:\/\/es.areas.com\/es\/#\/schema\/person\/139f51cf4450a377a3d00a69a87748eb\"},\"breadcrumb\":{\"@id\":\"https:\/\/es.areas.com\/es\/noticias\/portfolio-cultura-nacional-a-btl\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/es.areas.com\/es\/noticias\/portfolio-cultura-nacional-a-btl\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/es.areas.com\/es\/noticias\/portfolio-cultura-nacional-a-btl\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/es.areas.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Portfolio \\u2013 Made OF Portugal, marca exclusiva dos aeroportos portugueses, leva a cultura nacional \\u00e0 BTL, em parceria com a Cuca Roseta\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/es.areas.com\/es\/#\/schema\/person\/139f51cf4450a377a3d00a69a87748eb\",\"name\":\"rescriche\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/es.areas.com\/es\/#personlogo\",\"inLanguage\":\"es\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f3e7b1421d776905e98a9fe582943c30?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f3e7b1421d776905e98a9fe582943c30?s=96&d=mm&r=g\",\"caption\":\"rescriche\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Portfolio \u2013 Made OF Portugal, marca exclusiva dos aeroportos portugueses, leva a cultura nacional \u00e0 BTL, em parceria com a Cuca Roseta - Areas | Spain","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/es.areas.com\/es\/noticias\/portfolio-cultura-nacional-a-btl\/","og_locale":"es_ES","og_type":"article","og_title":"A Portfolio \u2013 Made OF Portugal, marca exclusiva dos aeroportos portugueses, leva a cultura nacional \u00e0 BTL, em parceria com a Cuca Roseta - Areas | Spain","og_description":"Lisboa, 4 de mar\u00e7o de 2026 De 25 de fevereiro a 1 de mar\u00e7o, a Portfolio \u2013 Made OF Portugal, marca exclusiva dos aeroportos portugueses, marcou presen\u00e7a na edi\u00e7\u00e3o da BTL de 2026 \u2013 Better Tourism Lisbon Travel Market, refor\u00e7ando o seu posicionamento enquanto conceito de travel retail que representa a identidade cultural portuguesa no[...]","og_url":"https:\/\/es.areas.com\/es\/noticias\/portfolio-cultura-nacional-a-btl\/","og_site_name":"Areas | Spain","article_published_time":"2026-03-05T10:03:40+00:00","og_image":[{"width":1365,"height":1375,"url":"https:\/\/es.areas.com\/wp-content\/uploads\/sites\/6\/2026\/03\/25022026-GUI08694.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@areas_ES","twitter_site":"@areas_ES","twitter_misc":{"Written by":"rescriche","Est. reading time":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/es.areas.com\/es\/#website","url":"https:\/\/es.areas.com\/es\/","name":"Areas | Spain","description":"Just another Sites Areas  site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/es.areas.com\/es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","@id":"https:\/\/es.areas.com\/es\/noticias\/portfolio-cultura-nacional-a-btl\/#primaryimage","inLanguage":"es","url":"https:\/\/es.areas.com\/wp-content\/uploads\/sites\/6\/2026\/03\/25022026-GUI08694.jpg","contentUrl":"https:\/\/es.areas.com\/wp-content\/uploads\/sites\/6\/2026\/03\/25022026-GUI08694.jpg","width":1365,"height":1375},{"@type":"WebPage","@id":"https:\/\/es.areas.com\/es\/noticias\/portfolio-cultura-nacional-a-btl\/#webpage","url":"https:\/\/es.areas.com\/es\/noticias\/portfolio-cultura-nacional-a-btl\/","name":"A Portfolio \u2013 Made OF Portugal, marca exclusiva dos aeroportos portugueses, leva a cultura nacional \u00e0 BTL, em parceria com a Cuca Roseta - Areas | Spain","isPartOf":{"@id":"https:\/\/es.areas.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/es.areas.com\/es\/noticias\/portfolio-cultura-nacional-a-btl\/#primaryimage"},"datePublished":"2026-03-05T10:03:40+00:00","dateModified":"2026-03-05T10:03:40+00:00","author":{"@id":"https:\/\/es.areas.com\/es\/#\/schema\/person\/139f51cf4450a377a3d00a69a87748eb"},"breadcrumb":{"@id":"https:\/\/es.areas.com\/es\/noticias\/portfolio-cultura-nacional-a-btl\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/es.areas.com\/es\/noticias\/portfolio-cultura-nacional-a-btl\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/es.areas.com\/es\/noticias\/portfolio-cultura-nacional-a-btl\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/es.areas.com\/es\/"},{"@type":"ListItem","position":2,"name":"A Portfolio \u2013 Made OF Portugal, marca exclusiva dos aeroportos portugueses, leva a cultura nacional \u00e0 BTL, em parceria com a Cuca Roseta"}]},{"@type":"Person","@id":"https:\/\/es.areas.com\/es\/#\/schema\/person\/139f51cf4450a377a3d00a69a87748eb","name":"rescriche","image":{"@type":"ImageObject","@id":"https:\/\/es.areas.com\/es\/#personlogo","inLanguage":"es","url":"https:\/\/secure.gravatar.com\/avatar\/f3e7b1421d776905e98a9fe582943c30?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f3e7b1421d776905e98a9fe582943c30?s=96&d=mm&r=g","caption":"rescriche"}}]}},"_links":{"self":[{"href":"https:\/\/es.areas.com\/es\/wp-json\/wp\/v2\/posts\/12034"}],"collection":[{"href":"https:\/\/es.areas.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/es.areas.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/es.areas.com\/es\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/es.areas.com\/es\/wp-json\/wp\/v2\/comments?post=12034"}],"version-history":[{"count":1,"href":"https:\/\/es.areas.com\/es\/wp-json\/wp\/v2\/posts\/12034\/revisions"}],"predecessor-version":[{"id":12038,"href":"https:\/\/es.areas.com\/es\/wp-json\/wp\/v2\/posts\/12034\/revisions\/12038"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/es.areas.com\/es\/wp-json\/wp\/v2\/media\/12035"}],"wp:attachment":[{"href":"https:\/\/es.areas.com\/es\/wp-json\/wp\/v2\/media?parent=12034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/es.areas.com\/es\/wp-json\/wp\/v2\/categories?post=12034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/es.areas.com\/es\/wp-json\/wp\/v2\/tags?post=12034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}