12 Dec 14 - Press releases - Communications

Lavazza and Albert Adrià have chosen Noelia Zaragoza as the best “coffee chef” in Spain

Adrià, recientemente premiado con una estrella Michelin por su restaurante Pakta, ha entregado el premio a la Mejor Receta Creativa en un acto celebrado en la Casa Batlló.


Barcelona, December 11, 2014.– Lavazza, one of Italy’s foremost coffee companies, promoted the second edition of Tazzina d’Oro, the National Barista Championship, which combed the geography of Spain in search of the best coffee chef.

The grand final of the contest was held today in a very special setting: Casa Batlló, Gaudi’s masterpiece in Barcelona. A panel of various experts from the coffee world chose the winner, Noelia Zaragoza (Son Sant Joan Restaurant in the Palma de Mallorca Airport), who will receive the grand prize: a trip to Turin — featuring a variety of activities to learn about the Piedmontese city and the world of Lavazza, as well as a Master Course on Coffee at the Lavazza Innovation Center.

For the second year in a row, chef and pastry chef Albert Adrià, whose restaurant Pakta was recently awarded a Michelin star, was chosen to present the prize for the Best Creative Recipe. In this edition the award went to Antonio Ruggieri (Saboramar Restaurant in the Alicante Airport) for his recipe “Caffè in Sospensione”, and he will enjoy a master class and a dinner in another of Adrià’s restaurants in Barcelona, the Tickets.

Lavazza and La Spaziale awarded the Tazzina de Plata to María González and the Tazzina de Bronce to Fuad Ouchen Mohatar. The Special Award for Best Cappuccino, sponsored by Central Lechera Asturiana, went to Elitsa Petkova.

Each of the participants had 14 minutes to prepare three espressos, three cappuccinos and three servings of a creative recipe based on Lavazza espresso. All of them displayed their expertise as baristas and their competency and inventive nature in the art of preparing the perfect coffee and experimenting with its flavor.

“At Lavazza, we continue to be firmly committed to Tazzina d’Oro, a project conceived with the aim of motivating, professionalizing and training baristas from all over Spain, using Lavazza know-how. The contest was created last year, in collaboration with Areas and La Spaziale, companies that we are thrilled to be working with to promote coffee culture,” explained Santiago Ros, Director of Lavazza AFH Península Ibérica. “A barista must prepare and serve coffee in the same way that a chef prepares cuisine in a good restaurant. We wish to turn our Lavazza baristas into coffee chefs, experts who master the art of their profession and serve coffee that is haute cuisine.”

“Being able to repeat the experience in this new contest has been a real luxury for Areas. The recognition of the talent of baristas in our establishments is a powerful stimulus to continue advancing in our desire to achieve excellence in our products and services,” stated Oscar Vela, General Manager of Areas in Spain and Portugal.

“Enthusiasm and modesty are essential to waking up each morning feeling happy, with a strong belief in your work. Contests like this are won thanks to enthusiasm and modesty,” affirmed Albert Adrià.

The Tazzina d’Oro contest is open to all clients with Lavazza coffee beans, as is the case of Areas. It sets out to give recognition to baristas who excel in preparing genuine Italian espresso and the perfect cappuccino, in addition to giving free reign to their creativity.

In addition, La Spaziale, the prestigious espresso technology, equipment and training firm for professional coffee roasters and baristas, is among the main contributors to the contest.

Tazzina d’Oro 2014: the awards

  • Tazzina d’Oro : A trip to Turin – featuring several activities to learn about the Piedmontese city and the world of Lavazza, as well as a Master Course on Coffee at the Lavazza Innovation Center.
  • Tazzina de Plata : Lavazza A Modo Mio machine
  • Tazzina de Bronce : Lavazza Espressgo
  • Best Cappuccino : A trip for two to Venice
  • Best Creative Recipe : Gastronomic day in the Tickets restaurant in Barcelona, winner of a Michelin Star

Operation of the Contest 

The contest registration period on the official website, www.tazzinadoro.com, took place from July to September. During a first online evaluation phase, participants competed on the website in order to successfully complete 8 tests in as little time as possible.

The semi-finals were held in a second in-person phase, which took place between October 28 and November 24. The 133 semifinalists had to demonstrate their eagerness to become the best “coffee chef” and prepare and serve – in only 15 minutes – 3 espressos, 3 cappuccinos and 3 recipes of their own based on Lavazza coffee. A panel of experts – sensorial and technical judges – assessed the correct preparation, presentation and flavor of the different recipes, allotting a grade to each participant. The 6 participants receiving the highest grades qualified for the final stage of the championship to compete against last year’s winner: the Tazzina d’Oro grand final.

Commitment to Perfect Coffee every Time

Tazzina d’Oro, the Lavazza National Barista Championship, represents a unique opportunity for candidates to free their inner coffee chef and, in a display of their passion for coffee, earn the recognition they deserve.

The contest was created within the framework of the commitment of a company such as Lavazza, which has a history of searching for excellence in coffee. “From the start, we wanted Tazzina d’Oro to become a seal of quality, a commitment that extends to the barista and the client, so that the end-user will join us in our passion for coffee”, stated Santiago Ros.

The Barista is a little known Figure in Spain

A barista is a professional that specializes in the preparation of espresso-based drinks; an expert in combining water pressure, temperature and the right dose of coffee, who gives careful attention to all the elements and creates new and different coffee-based drinks, using different types of milk and flavors to do so.

In our country, there is still much to be done in the area of coffee culture and we are committed to professionalizing the figure of the barista and giving it visibility,” said Ros. “There has been a change in the trend in the gastronomic world; we have some of the best restaurants in the world and we can say that we are becoming more gourmet. But, what’s happening with coffee? At Lavazza we stand behind the figure of the “coffee chef”, a barista specializing in the art of coffee, who is passionate and enthralled by paying attention to every last detail. A professional who adheres to a rigorous and refined preparation process and is true to the brand’s quality standards, without losing sight of the final result, offering an impeccable, meticulous and even artistic presentation.”