Areas revamps the food offering at Ibiza Airport with new brands in a 10,700 sq ft area
Areas, a leader in Food&Beverage services and Travel Retail, is shoring up its position as the number-one food and beverage operator at Ibiza Airport with the renewal of the four catering concessions it managed there and will now operate with the brands Deli&Cia, Paul, StrEAT (covering Rossosapore, Kirei by Kabuki, Can Terra and La Mediterránea) and SantaGloria with The Market. The concession, covering more than 10,700 sq ft and valid for eight years, is completed with the renovation of the vending-machine management at the airport for five years.
The company has been present at Ibiza Airport, one of the busiest in passenger traffic in Spain, since 2004. Over these 12 years and thanks to its know-how and experience, Areas has pioneered concepts and ranges to adapt to new customer demand (66% international travelers) and seasonal factors (77% of passengers visit the island between May and September), with ranges adjusted to each passenger type.
The Areas offering brings local food concepts that are favorites in the center of the city to the airport for the first time with La Mediterránea and Can Terra and combines them with owned formulas proving popular at benchmark airports such as Adolfo Suárez Madrid Barajas with Deli&Cia and Kirei by Kabuki, as well as brands of international renown like Paul and Rossosapore.
“This revamp shores up Areas’ commitment to Ibiza Airport and responds to the company’s decision to drive quality concepts and offer the best experience in all the airports where it operates,” said Oscar Vela, Areas CEO for Spain, Portugal and Latin America. “It is a balanced, quality offering that blends innovative concepts, tailored to travelers and prevailing in large cities, and recognized by an international customers as well as people from Ibiza,” he added.
The proposal also taps into new technologies by including systems like click & collect, a digital menu for placing orders over a smartphone and collecting them from the pick-up area, telecommand services, and vibrating alerts to offer travelers an enhanced experience by reducing order-placement and waiting times and make the processes easier.
Four new concepts which expand the options at Ibiza
Deli&Cia is a successful concept created by Areas exclusively for airports with an extensive implementation across the world. A young and trend-setting brand featuring a range tailored to travelers with little time who don’t want to give up healthy eating. Its welcoming and fresh atmosphere in a 1,064 sq ft space makes it the ideal place for every kind of traveler.
Deli&Cia offers a natural range of products covering sandwiches, bagels, wraps, and hot and cold baguettes based on Mediterranean recipes, as well as fresh salads and contemporary products like quinoa, seasonal cream of vegetable soups, cakes, the best dairy products, and a surprising array of sweet snacks (cereal bars, chocolates, cookies, etc.) and savory fare (veggie chips, dried fruit, popcorn, and more) displayed in dedicated shelving. The beverage offering is varied and on-trend, with vitamin waters, natural fruit smoothies, and Aloe Vera drinks.
The brand has 16 outlets in six different countries and new launches are planned for Spain, Italy, France, and the US.
SantaGloria is the trendsetting coffee & bakery concept. A café with an attractive range of coffee, chocolate drinks, and tea, along with an extensive variety of sweet and savory choices to cover all consumption opportunities and different customer profiles. It is the perfect companion to The Market, the airport reference multi-store in the arrivals area. Operating out of the busiest airports such as Adolfo Suárez Madrid Barajas and Barcelona, the seven outlets of The Market boast a wide range of newspapers and magazines, books, gifts, and souvenirs, along with convenience food and regional delicacies.
Paul is the benchmark bakery specialist with a vast range of sandwiches. The French chain, founded in 1889, enjoys great international renown and is present in 30 countries on four continents, with more than 600 outlets. The nearly 2,100 sq ft outlet will be one of the star attractions of Ibiza Airport for its major visibility and appeal, thanks to high-end products, a carefully honed image, and a range that covers each time of day.
Under the slogan “art de vivre a la française”, Paul upholds a daily commitment to its customers by providing multiple varieties of top-quality fresh bread made daily with organic flour specially prepared for the brand and fermented naturally with no additives or preservatives.
StrEAT is a brand integrating four different spaces inspired by the street-food trend and covering 5,600 sq ft. StrEAT gives travelers the freedom of choosing from renowned commercial brands of great national and international prestige, allowing them to enjoy an extensive variety of cuisines made from top-quality products.
- Pastelería Mediterránea
This family firm makes its 100% craft products every day in an endeavor to enable customers to enjoy a sweet moment that will brighten their day. It has two specialized confectionery and pastry outlets on Ibiza that have become an island benchmark. Over its 16 year history, Pastelería Medierránea has rolled out a wide range of bread and confectionery products with one goal: excellent-quality raw materials craft-made in its Sant Rafel kitchen.
It adapts seamlessly to the needs of domestic and international passengers, offering local craft confectionery and a large diversity of food and beverages including coffee, pastries, and sandwiches, in addition to a dedicated gluten-free line.