Areas consolidates its leadership at Palma de Mallorca airport with 70% of the food & beverage offering now under its management
The company will roll out a quality and varied gastronomic offering at Palma de Mallorca airport which will include international brands such as the world’s leading burger restaurant Burger King, the international coffee shop Paul, the Carlsberg and Warsteiner beer halls or the Grab&Go Deli&Cia; nationally recognized brands such as the casual food restaurant MásQMenos or the sandwich bar Rodilla, and brands with local flavour such as Exploring The World, under the guidance of Majorcan chef Miquel Calent, and a large food market which will operate under the name StrEAT and will include local brands such as La Rosa vermouth bar, El Diablito pizzeria and Forn d’Es Pont bakery. As well as these outlets, the company already manages all the vending machines at the airport.
For Oscar Vela, CEO Areas Worldwide, “To begin this new stage of development by consolidating our position as the leading food & beverage operator at Palma de Mallorca airport, the third largest in Spain by volume of passengers, is a source of pride for the company”. Regarding the gastronomic offering of Areas, Vela claimed that “This renovation reinforces the commitment of Areas at Palma de Mallorca Airport and is in line with the company’s aim to promote quality concepts and offering the best experience to travellers passing through the airport while at the same time ensuring that the airport and the island offering an image of modernity, quality and innovation around the world ”.
Areas has been present at the Palma de Mallorca Airport since June 1997. During these more than 20 years, the company has developed a unique model based on an attractive, varied food and beverage offering, using innovation to create new concepts that are aligned with the particularities and profiles of travellers that, in the case of Palma airport, are mostly foreigners.
Areas, which recorded revenues of 1.832 billion euros at the end of the 2017-2018 financial year, provides services to 340 million customers every year in its 2,100 restaurants and retail stores in 12 countries in Europe and America. With a staff of 23,000, Areas food and beverage outlets and retail stores are present in 91 airports, 84 train stations and 227 service plazas around the world.
In Spain, Areas is the industry leader with 562 outlets between service plazas, train stations and airports. In the airport sector, Areas is the main operator in four of the five largest Spanish airports by volume of passengers, including Adolfo Suárez Madrid Barajas Airport, where it carried out the largest food and beverage renovation seen in any Spanish airport with 50 establishments and 26 brands between 2013 and 2015, Alicante-Elche airport, with a recent concession of 8 new establishments, and Josep Tarradellas Barcelona-El Prat airport, in which it manages a total of 29 outlets, in addition to the aforementioned Palma de Mallorca airport.
Areas is one of the global leaders in Food & Beverage and travel retail, generating €1,832 billion in revenue in 2017/2018. Areas welcomes 340 million customers each year in 2,100 restaurants and points of sale in 12 countries, throughout Europe and America.
As the caterer of choice in the travel and leisure markets, focusing on quality for 50 years, Areas is present in transportation hubs large and small across the world (airports, train stations, motorway service plazas), as well as in exhibition centers and leisure parks. Building upon a culture of operational excellence, Areas draws on its in-depth understanding of travelers’ needs and the most extensive range of catering concepts on the market to offer the perfect blend of ingredients for each of its 900,000 daily customers to savor.
For more information: http://www.areas.com Areas on Twitter @Areas / @Areas_FR / @Areas_ES Instagram: @areas.es
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