{"id":11935,"date":"2026-02-03T15:00:45","date_gmt":"2026-02-03T14:00:45","guid":{"rendered":"https:\/\/es.areas.com\/?p=11935"},"modified":"2026-02-13T11:42:51","modified_gmt":"2026-02-13T10:42:51","slug":"areas-es-consolida-com-a-primer-operador-de-restauracio-aeroport-prat","status":"publish","type":"post","link":"https:\/\/es.areas.com\/ca\/noticies\/areas-es-consolida-com-a-primer-operador-de-restauracio-aeroport-prat\/","title":{"rendered":"Areas es consolida com a primer operador de restauraci\u00f3 a l\u2019Aeroport d\u2019El Prat"},"content":{"rendered":"
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  • Areas, multinacional espanyola l\u00edder en restauraci\u00f3 en ruta, s\u2019ha adjudicat 22 nous establiments de restauraci\u00f3.<\/li>\n
  • Areas refor\u00e7a la seva posici\u00f3 al principal aeroport de Catalunya, on incrementa la seva pres\u00e8ncia fins al 45% (enfront del 33% actual).<\/li>\n
  • La companyia preveu que aquests nous espais generin uns ingressos totals de 1.500 milions d\u2019euros durant el per\u00edode de concessi\u00f3.<\/li>\n
  • L\u2019oferta comercial incorporar\u00e0 un ampli ventall de conceptes que combinen marques pr\u00f2pies, marques locals, marques nacionals i internacionals de reconegut prestigi, configurant una oferta totalment innovadora.<\/li>\n<\/ul>\n

    Barcelona, 3 de febrer de 2026<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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    Areas, multinacional espanyola l\u00edder en restauraci\u00f3 en el m\u00f3n dels viatges amb seu mundial a Barcelona, s\u2019ha adjudicat la gesti\u00f3 de 22 nous establiments a l\u2019Aeroport Josep Tarradellas Barcelona\u2013El Prat, el segon aeroport amb m\u00e9s tr\u00e0nsit d\u2019Espanya i el cinqu\u00e8 a nivell europeu, despr\u00e9s del concurs celebrat per Aena per a la renovaci\u00f3 de l\u2019oferta de restauraci\u00f3 a l\u2019aeroport. Aquest concurs de restauraci\u00f3 \u00e9s el m\u00e9s gran de la hist\u00f2ria de l\u2019aeroport, amb 48 establiments de restauraci\u00f3.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n

    Areas preveu que la gesti\u00f3 d\u2019aquests 22 nous establiments, que ocuparan una superf\u00edcie de m\u00e9s de 8.400 m\u00b2 a totes dues terminals, generi uns ingressos totals de 1.500 milions d\u2019euros durant el per\u00edode de gesti\u00f3, estimat entre 8 i 12 anys.<\/p>\n

    Tres anys despr\u00e9s que Areas s\u2019adjudiqu\u00e9s 35 establiments a l\u2019Aeroport Adolfo Su\u00e1rez Madrid-Barajas, la companyia torna a consolidar el seu lideratge en incrementar significativament la seva pres\u00e8ncia a l\u2019Aeroport de Barcelona\u2013El Prat, passant del 33% actual al 45%.<\/p>\n

    La nova i ambiciosa oferta de restauraci\u00f3 que Areas implementar\u00e0 a l\u2019aeroport comptar\u00e0 amb un ampli i innovador mix de conceptes. Inclour\u00e0 marques pr\u00f2pies d\u2019Areas, entre les quals destaquen Deli&Cia<\/strong>, una proposta healthy i grab&go dissenyada per respondre a les necessitats del viatger modern, i StrEAT<\/strong>, un format gastroexperiencial inspirat en el menjar de carrer.<\/p>\n

    L\u2019oferta es completar\u00e0 amb marques emblem\u00e0tiques de la ciutat, que aportaran una clara identitat local diferencial a l\u2019aeroport, com Bold\u00fa<\/strong>, pastisseria i cafeteria artesanal; Chalito<\/strong>, referent en milaneses; Morro Fi<\/strong>, vermuteria i bar de tapes cl\u00e0ssic de Barcelona; Bar Bocata<\/strong>, reconegut per les seves truites de patates; i Demasi\u00e9<\/strong>, la popular pastisseria especialitzada en rotllets de canyella i cookies.<\/p>\n

    A m\u00e9s, el projecte incorporar\u00e0 marques nacionals que representen el millor de la gastronomia espanyola, com Santagloria<\/strong>, un concepte que combina tradici\u00f3 artesanal i modernitat; Barra Lateral<\/strong>, cerveseria amb tapeig tradicional, entre d\u2019altres.<\/p>\n

    Finalment, l\u2019oferta es veur\u00e0 refor\u00e7ada amb marques de reconegut prestigi internacional, entre les quals s\u2019inclouen Burger King<\/strong>, la ic\u00f2nica cadena d\u2019hamburgueses; PAUL<\/strong>, coffee & bakery d\u2019origen franc\u00e8s; Popeyes<\/strong>, especialitzat en pollastre fregit a l\u2019estil Nova Orleans; Subway<\/strong>, basat en entrepans personalitzables; La Place<\/strong>, conegut pel seu concepte cool i trendy; Lavazza<\/strong>, la reconeguda marca italiana de caf\u00e8; i Budweiser<\/strong>, cerveseria de refer\u00e8ncia a nivell global.<\/p>\n

    \u00d3scar Vela, CEO d\u2019Areas, ha assenyalat que \u201camb aquesta adjudicaci\u00f3 reforcem la nostra posici\u00f3 com a operador de refer\u00e8ncia en restauraci\u00f3 en ruta i la nostra capacitat per adjudicar-nos concursos estrat\u00e8gics, afermant la nostra posici\u00f3 als pa\u00efsos on som presents. Ens sentim especialment orgullosos de consolidar la nostra pres\u00e8ncia i lideratge a Barcelona, ciutat que est\u00e0 lligada a la companyia des dels seus inicis i on actualment tenim la nostra seu mundial, aix\u00ed com a l\u2019Aeroport de Barcelona\u2013El Prat, un dels principals hubs aeroportuaris d\u2019Europa\u201d.<\/p>\n

    Per la seva banda, Sergio Rodr\u00edguez, CEO d\u2019Areas Iberia, ha explicat que \u201caquest resultat posa de manifest el nostre comprom\u00eds per continuar elevant l\u2019experi\u00e8ncia del viatger amb propostes que combinen qualitat, innovaci\u00f3 i un equilibri perfecte de conceptes adaptats a les necessitats dels viatgers, i tamb\u00e9 la nostra voluntat de contribuir a convertir els aeroports on operem en un aparador de la millor gastronomia de la ciutat on es troben\u201d.<\/p>\n

    La renovaci\u00f3 de l\u2019oferta gastron\u00f2mica es dur\u00e0 a terme per fases, comen\u00e7ant al maig d\u2019aquest any i fins a mitjan del proper any. El tancament de locals per al seu condicionament i obres s\u2019ha plantejat de manera esglaonada perqu\u00e8 l\u2019impacte sobre el servei al viatger sigui el m\u00ednim.<\/p>\n

    Aix\u00ed mateix, Areas continuar\u00e0 gestionant l\u2019establiment Sibarium<\/strong>, marca pr\u00f2pia de productes delicatessen d\u2019Areas, ubicat a la Terminal 1 de l\u2019Aeroport de Barcelona\u2013El Prat.<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Areas, multinacional espanyola l\u00edder en restauraci\u00f3 en ruta, s\u2019ha adjudicat 22 nous establiments de restauraci\u00f3. Areas refor\u00e7a la seva posici\u00f3 al principal aeroport de Catalunya, on incremen","protected":false},"author":35,"featured_media":11915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"yoast_head":"\nAreas es consolida com a primer operador de restauraci\u00f3 a l\u2019Aeroport d\u2019El Prat - Areas | Spain<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/es.areas.com\/ca\/noticies\/areas-es-consolida-com-a-primer-operador-de-restauracio-aeroport-prat\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Areas es consolida com a primer operador de restauraci\u00f3 a l\u2019Aeroport d\u2019El Prat - Areas | Spain\" \/>\n<meta property=\"og:description\" content=\"Areas, multinacional espanyola l\u00edder en restauraci\u00f3 en ruta, s\u2019ha adjudicat 22 nous establiments de restauraci\u00f3. 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